BRANDON HERRING

BRAND EXPERIENCE DESIGNER

Under Armour Experience - China Tour

Under Armour Experience

Art Direction, Interactive Design, Motion Graphics, Print Design, Project Management, Production Coordination

Working alongside the Under Armour China team and led by the US creative team, we created a complete brand experience. The experience incorporated brand video, social media and interactive technologies to help build the Under Armour brand in the Chinese market. After an initial successful event, the experience was updated and evolved into a national tour across China for 2015.

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