Microtech Knives Rebranding

MICROTECH KNIVES REBRANDING CASE STUDY

- ART DIRECTION - INTERACTIVE DESIGN - VISUAL DESIGN - PHOTOGRAPHY - PROJECT MANAGEMENT -

Creative and artistic direction for the company's brand identity overhaul, including updated logo, website and brand collateral. Additionally responsible for all advertisement, event production and execution.

Microtech Knives Rebranding Microtech Knives Rebranding

The website was designed to evolve as the company grows, with the ability to easily add functionality as needed. Serving as a primary contact point for customers, users gain insight into the story of the brand, annual event schedule, dealer library and full product offering.

Microtech Knives Rebranding
Microtech Knives Rebranding

As Marketing Director, I was responsible for the company's product photography and associated advertising. This included capture, retouching and layout design for advertisements and promotional materials.

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